Obtain a clear picture of who your customers are including their purchasing habits and buying potential.
- Outcome – targeted one to one marketing based on unique customer attributes including:
- Retention including cross and up sell opportunities
Understand how customers differ by product model and how, why and when to market to them based on:
Find the households with the highest potential within your trading area.
Identify targets for Direct Marketing initiatives to new and existing
Achieve your goals with a broad range of application programs and technology. Business to Customer include decision support, query and reporting, online analytical processing, statistical analysis, forecasting and data mining.