Obtain a clear picture of who your customers are including their purchasing habits and buying potential.

• Outcome – targeted one to one marketing based on unique customer attributes including:
  • Acquisition
  • Retention including cross and up sell opportunities

Understand how customers differ by product model and how, why and when to market to them based on:

• Medium
• Packaging
• Message
• Incentive
• Timing

Find the households with the highest potential within your trading area.

Identify targets for Direct Marketing initiatives to new and existing customers.